Holy Moly! I just had one of those “Ah Ha” moments I keep hearing about… you know… it’s when you hear something that such a “blinding flash of the obvious” that it FEELS like you knew it all along? We’ll that’s because you did!
This “Ah Ha” moment came during a private webinar tonight that David Wood and David Sharp, (the founders of Empower Network), put on for the top tier folks in EN. That webinar went on for THREE HOURS. I actually left after an hour and a half to have dinner and when I came back they were STILL going. I’m going to catch the part I missed when the recording is up later this week because it was some VERY good info on how to create content that your audience actually looks forward to receiving. What a thought!
The key, of course, is to write (or speak) for your audience. How can you GIVE VALUE? How can you ENTERTAIN them while you do that so they eagerly look forward to your next post or article? David Wood is all about giving value. It’s built into the DNA of the Empower Network. And he is one of the most entertaining marketers online.
He said that his success has been based on creating content in the form of a STORY and letting his sales message just be like ads in a TV show… you watch the ad because you are into the story and you want to gt back to it. In creating content, both written and video, he suggested that you just let the ad “hang around” your compelling content like it does on this blog (both on the top and on the right side).
But the thing that gave me that “Ah Ha” moment…. that “blinding flash of thee obvious”, was an analogy that Chris Dougherty. Chris was the first of 4 great speakers that David Wood had lined up for this kickoff webinar in 7 week the Masters Series called “The 15K Per Month Formula”.
You see Chris is a “newbie”, but he ad two things going for him… he was open to learning and being coachable, and he stumbled across David Wood and plugged into one of his training programs.
By the time Empower Network was launched on Oct 31 of this year, Chris had already been studying under David Wood for several months and he had built the beginning of his list … he had 150 or so subscribers. Four weeks into the launch, he had leveraged that tiny list into $22,625 in commissions.
He explained that David Wood taught him to how to create content by signing up for the blogs and newsletters of individuals in his niche who were creating lots of traffic, evaluate what they are doing, and do the same kind of thing in the same way.
Just DO what you see other successful people doing.
Could it be that easy?
It was for Chris Daugherty. He just followed David Woods training and did what David told him to do and it worked…. to the tune of $22,625 in his 5th or 6th month online.
The “Ah Ha” moment for me? I remembered that “Success Leaves Clues”. I’ve heard that probably hundreds of times, but this time it clicked. Just look at what successful folks like David Wood are doing, choose ONE THING to focus on, and don’t worry about getting it RIGHT just worry about getting it DONE.
And then get just a little bit better each time.
Cicero put it well several thousand years ago when he said:
“The Skill To DO Comes From the DOING”.
